India, May 10 -- As the nation celebrates Akshaya Tritiya, quick commerce platforms are latching on to the occasion to offer gold and silver coins to users in "10 minutes".

Swiggy Instamart, Tata's bigbasket, and Zepto have partnered with various gold-focussed platforms and companies to home deliver the coins in 10 minutes in a bid to boost sales and shore up their top line.

In a post on X, Blinkit cofounder and CEO Albinder Dhindsa said that the quick commerce platform will deliver gold and silver coins in 10 minutes. He also added that the Zomato-owned quick commerce platform will deliver products such as deity photos, fresh flowers and other puja essentials in the same timeframe.

Zepto has tied up with investment tech platform Jar's...