Jamshedpur, March 10 -- The Marketing Association of XLRI (MAXI) and Hindustan Unilever Limited (HUL) have joined hands for the first edition of Breaking Ad.

Breaking Ad seeks to present students and young professionals from across the country an opportunity to work on advertising campaigns for the country's biggest brands, and actually have them carried out live. For the first edition, MAXI has tied up with HUL and AXE.

Conceptualised by a group of 10 marketing enthusiasts at XLRI, the event aims to bring out the best creative talent in the country for HUL's latest offering, AXE Ticket. The inaugural theme of the event is slated to be Ticket to Fame, with participants from across the country battling it out to crack quirky ideas for AXE ...