Pakistan, Jan. 24 -- Central Asian countries are paying ever more attention to controlling their own national brands. "It is important to promote national values. All large-scale events should have a national spirit. Currently, I have some projects related to the country branding for Kazakhstan. I believe that international events create a platform for the formation of the image of the country. It has a flash effect. For many countries, holding the World Cup and other events provides a guide to the country for the world community," former Kyrgyz culture, information & tourism minister Maksat Chaki said. He is engaged in political activities and tourism projects. He also delivers lectures on national security, tourism and political brandin...