India, July 30 -- only brand under the umbrella brand of Swipe, which plans to bring more premium smartphones to the online customer. The company has revealed plans to launch the first smartphone of the Elite series in the month of August.

After investing a year-and-a-half on research, Swipe is now launching a truly innovative offering that is designed especially for tech-savvy online customers and the aspiring youth. More than 50% of the Indian population is in youth and majority of them have high aspirations of owning a premium lifestyle gadget like a smartphone packed with a multitude of features.

In a marked departure from its traditional sales channels, the new device from Swipe will be sold as an 'online-only' property and will be l...