India, April 27 -- The Maruti Suzuki Swift has carved out a special place in the hearts of Indian car buyers since its debut in 2005, consistently ranking as one of the top sellers in the Indian passenger vehicle market. Despite the SUV boom, the Swift maintained its popularity, selling an impressive 1,95,321 units in FY 2023-24, securing its position as the third best-selling model.

In the B2 hatchback segment, the competition has gradually waned, leaving the Hyundai Grand i10 Nios and the Tata Tiago as the sole contenders. Maruti Suzuki is gearing up to unveil the fifth generation Swift in May, a testament to its enduring charm and relevance in the market even after 22 years. So, what exactly has contributed to Swift's enduring appeal ...