India, April 22 -- The rise of Direct-to-Customer (D2C) brands is significantly impacting the industry, especially in the rapidly evolving e-commerce landscape of India. With the D2C market projected to surpass $60 billion by 2027, companies are seeking alternative avenues to connect with India's expansive consumer base. D2C merchants are benefiting from increased autonomy and control over customer experience and brand establishment. However, challenges such as product discovery, building consumer trust, and non-standardized user experiences persist.

Simpl, a Merchant First Checkout Network, is proactively addressing these challenges through its AI-led offerings, providing solutions such as Instant Checkout, Simpl Checkout, Early Settlem...