Srinagar, March 22 -- As the Lok Sabha Elections of 2024 draw closer, the Media Certification and Monitoring Committee (MCMC) in Srinagar district gears up to enforce strict vigilance on paid news, aligning its operations with the guidelines outlined by the Election Commission of India (ECI). The MCMC, established at the district level, is tasked with the crucial responsibility of ensuring fairness and transparency in media coverage during the electoral process. With the prevalence of paid news posing a significant challenge to the integrity of elections, the committee's role becomes paramount in upholding the democratic principles of free and unbiased reporting.

Under the directives of the ECI, the MCMC will diligently monitor media pla...