, April 23 -- The enduring appeal and impactful nature of meticulously branded uniforms or corporate gifts play a significant role in forging connections with customers, enhancing recall and familiarity, fostering loyalty, and ultimately shaping purchasing behaviour.

Barron, a branded merchandise reseller/distributor, shares some insights on some of the key trends in the branded merchandise and apparel market, and the important considerations to look at:

Many companies have been incorporating 'athleisure' elements into their branded clothing to promote a comfortable and relaxed work environment, yet a professional image. Recognising the importance of diversity and inclusivity, there is also a growing trend towards offering a wider range...