, April 29 -- According to a report by Event Marketing Institute (EMI), over 80% of consumers are more likely to purchase a product or service after participating in an in-person promotional event.

Traditionally, below-the-line marketing offered direct engagement strategies, bringing a personalized touch in an era dominated by mass media like television and print. However, the emergence of digital marketing has opened up a world of targeted online campaigns, driven by data analytics and real-time optimisation.

The post-covid need for connection boosted In-store promotions and as a result has made it retain its relevance, making it a vital touchpoint in the consumer journey. The tale as old as time still stands; The physical presence of ...